Mobile & App Masterclass

8 May 2025 

Central London: Arboretum – 2A Charing Cross Rd, London WC2H 0HF 

At this in-person Mobile & App Masterclass, you will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions.

Our Masterclasses are tailored to address your specific questions about ASO and mobile marketing. Unlike traditional events, we focus on your unique needs and provide an opportunity to connect with other brands, learning from their mobile success stories and ask questions that matter the most to you.

Event Agenda | 8 May 2025

1:30pm - 2:00pm

Check-in & Welcome
2:00pm - 4:45pm
Expert Presentations & Roundtable Discussions
4:45pm - 5:15pm
Fireside Chat and Q&A with Lara Halnon,
Mobile App Trading & Operations Manager, Levi Strauss & Co.

With over 10 years of experience in e-commerce, Lara currently works as a Mobile App Trading & Operations Manager specialising in app growth, strategy, and performance optimisation. She drives user engagement, conversion, and retention through data-led strategies, deep linking, and app-exclusive promotions, maximising the app’s impact on e-commerce growth.

5:15pm
Closing Remarks

Reserve your place

The Future of Mobile Festival is a series of exclusive events with a limited number of places. Join professionals from the mobile marketing industry for a valuable and collaborative masterclass. 

Secure your place now. 

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