Mobile & App Masterclass

 27 March 2025  |  Eye Film Museum, IJpromenade 1, 1031 KT Amsterdam 

At this in-person Mobile & App Masterclass, you will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions.

Our Masterclasses are tailored to address your specific questions about ASO and mobile marketing. Unlike traditional events, we focus on your unique needs and provide an opportunity to connect with other brands, learn from their mobile success stories and to ask the questions that matter the most to you.

Event Agenda | 27 March 2025

9:00am - 9:30am

Check-in & Welcome
9:30am - 12:15pm
Expert Presentations & Roundtable Discussions
12:15pm - 12:45pm
Keynote Presentation and Q&A with Natalia Barinova, CRM & CLV Lead, JDE Peet's

As the CRM Lead at JDE for DTC channel Natalia oversees CRM strategy across 9+ markets for the single-serve coffee category. Her focus is on driving customer retention, lifecycle value, and channel growth. With a background in data-driven marketing, Natalia specializes in transforming insights into personalized, omnichannel customer experiences that foster loyalty and drive long-term value.

12:45pm
Closing Remarks and Lunch

Reserve your place

The Future of Mobile Festival is a series of exclusive events with a limited number of places. Join professionals from the mobile marketing industry for a valuable and collaborative masterclass. 

Secure your place now. 

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